The 40/60 Rule

To stay organized and on top of your social media content, it’s always a best practice to sit down prior to the next week and plan out a content schedule for each day that you plan on posting. That way, you’ll be able to set yourself up for success by having a plan in place so each day you can spend your time creating awesome content instead of spending time wondering what you’ll create. As you plan your social media marketing each week, do you ever wonder how much of each category of content you should be posting throughout the week? Many of us do and that’s why the 40/60 rule is something that has helped me when planning content ideas!

blogPam DowningMarch 2, 2021Larison Mediamarketing, social media marketing, online marketingComment

Restaurant Summer Marketing

Summer is the perfect time to freshen up your restaurant’s marketing. Using social media to market your restaurant has never been easier! You have the opportunity to stay regularly engaged with your customers and invite them back to dine with you over and over again. Here are some great ways to stay on top of summer marketing for your restaurant:

8 Easy Ways To Develop A Growth-Mindset

You may have heard the phrase “growth mindset” floating around. But what does it really mean? Is it important for small business owners? Growth-minded people know how to constantly create new goals to keep themselves focussed. Whether it’s for growth for your small business or personal growth goals, here are 8 easy ways to develop your own growth mindset. Keep these in mind!

Spring Clean your Website with this Checklist

Spring isn’t just a time for cleaning your house or business. Now is the perfect time to review your website and do some updates! This spring, take time to air out your website. Visitors will appreciate — and reward — a freshly scrubbed, updated site. Superpower your spring cleaning with this checklist of chores and your website will be sure to pass any inspection.

blogPam DowningMarch 3, 2020Larison Mediawebsite, spring, social media marketing, social media, online marketing, blog, communicationComment

3 Things Your Small Business Needs to Prepare for the Spring

Did you know, spring is one of our favorite times of the year? Along with warm weather, Farmer’s markets, and outdoor seating at restaurants help bring a breath of fresh air into their communities and encourage people to venture out of their homes. Here are 3 things you can do to get your business and your customers ready for spring!

Build your Audience

One of the questions we hear often is about how to build your online audience. For some small businesses, this happens easily and for some, it requires more work and intentionality. Here are a few of our top tips for growing your online audience from where it is today!

Hello 2020! Your Small Business Marketing Checklist

A new year, a new decade, a fresh start to revisit all aspects of your small business. How are your clients doing? Employees? Processes? What goals do you have set for your small business? How about your small business marketing?

Here’s a check-list to make sure your marketing on point for the new decade:

Bridging the Gap

Let’s be honest: there is a gap that needs closing. Big businesses, online shopping, and quick shipping have changed the way customers approach their shopping experience.

Small businesses are faced with the challenge of survival with fierce competition. How can you give your small business and edge up and try to compete with big businesses like Amazon?

Holiday Marketing Ideas for your Small Business

‘Tis the season! The Holidays are upon us and as a small business, these last weeks of the year can make a big impact! Marketing holidays can be challenging but we’re here to help! Don’t procrastinate, it takes time to come up with your plan. Spend some time thinking through your strategy, make a plan, and execute it.

blogPam DowningNovember 12, 2019Larison Mediaholidays, marketing, social media marketing, online marketing, digital marketing, blogComment

Salon Fall

Your schedule is filling up with back to school haircuts and people scheduling out for the holidays! It’s a great opportunity to stay in communication with your loyal (and new!) clients through your social media platforms!

Success

Do you feel like you’re on a treadmill? You’re running hard towards your goals, but you’re not really getting anywhere. Maybe it’s time to refocus on your goals and define what success really means to you. What does success mean to you? How do you define your personal success? How about success for your small business?

Hiding in Plain Sight

Small business owners; there is an incredible marketing asset you have right now. They mean oh so much more than a digital ad. They’re so much more important than your website. They’re a group of people that you may never have thought of as an integral part of your small business marketing… until now.

Trust

Trust cannot be purchased, or instantly gained. Trust is earned, and that takes time. Earning trust is not a sprint, it’s a marathon.

Tips to Try- Home Services

Owning a business that specializes in home services means you’ve got a lot going on. Whether your business is construction, plumbing, cleaning, flooring, HVAC, or contracting, you are busy. All the time! And that may mean you may not have a ton of time to devote to your business’ online presence. Here are some tips that can help:

Salon Summer

Here’s the bad news: Your schedule may take a hit during the summer month, with many of your clients on vacation, but don’t worry! With the exception of tourism, every single industry takes a hit during the summer months.

Here’s the good news: It’s 2019 and through your social media platforms, you still have regular communication with your clients! Summer is a great time to stay connected.

blogPam DowningJune 14, 2019Larison Mediasalon owner, salon, summer, social media, marketing, online marketing, digital marketing, communityComment

4 Benefits to Outsourcing

When you choose to outsource marketing to an agency, the benefits are huge. Right away, you save two big resources: money and time. Plus, professional help from marketers can support the growth of your business.

3 Myths, Debunked

We hang out on social media every day. From time to time, we hear whispers and rumors about social media that are just simply untrue. Today we’re facing them head on and debunking three common myths. Special thanks to our Brand Strategist, Bailey Johnson, for slaying the myth dragon.

3 Reasons Why Your Small Business Needs To Hire A Digital Marketing Agency

We find that the first question most people ask when they begin looking into our services is “How does this work?”

In today’s world many companies are choosing to work with outside agencies to save resources, such as money and time, and to get professional help from knowledgeable partners who can help them build a better business.

blogPam DowningMarch 7, 2019Larison Mediasmall business, marketing, online marketing, social mediaComment

Preparing Your Social Media Accounts For Future Employers

How we apply for jobs and hire employees has changed. So much of the hiring process is done online or over the phone. Some companies even hire entirely through Facebook! We love the way that technology has helped shape the business world and we love that businesses are taking advantage of the internet to make hiring an easier process for everyone.

blogPam DowningFebruary 9, 2018Larison Mediasocial media, instagram, facebook, entrepreneur, online marketingComment

3 Things Every Small Business Owner Needs To Know About Online Marketing

Small businesses need to develop a plan with online marketing and make strategic steps to move toward their goals. This includes identifying your target audience – and we suggest being more specific than simply “customers.”

blogPam DowningJuly 22, 2017Larison Mediasocial media, small business, entrepreneur, online marketingComment

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