The 40/60 Rule

To stay organized and on top of your social media content, it’s always a best practice to sit down prior to the next week and plan out a content schedule for each day that you plan on posting. That way, you’ll be able to set yourself up for success by having a plan in place so each day you can spend your time creating awesome content instead of spending time wondering what you’ll create. As you plan your social media marketing each week, do you ever wonder how much of each category of content you should be posting throughout the week? Many of us do and that’s why the 40/60 rule is something that has helped me when planning content ideas!

blogPam DowningMarch 2, 2021Larison Mediamarketing, social media marketing, online marketingComment

Do you keep a content calendar?

Many business owners today are looking to social media as a form of communicating with and marketing to potential customers. And one thing is for sure - social media isn’t going anywhere. If you’re looking to step up your social game, there’s only one way to succeed - planning ahead.

blogPam DowningJanuary 28, 2021Larison Mediasocial media marketing, marketing, digital marketing, contentComment

Working from home - a new necessity during the COVID-19 pandemic

We are living through a significant time with the Coronavirus/COVID-19 impacting our community. We want to express our care for our community and we encourage you during this time to take every precaution to keep your health and safety a priority. With the crisis that all of us are experiencing, most businesses, all schools, and a majority of jobs are taking drastic measures to help our community stop the spread of COVID-19.

Because of this, working and operating small businesses from home has become a solution. Some companies are implementing work from home solutions for their employees. Some small business owners are looking at new ‘work from home’ opportunities for the first time. And while this is not an ideal scenario for anyone... how can you be productive working from home?

8 Easy Ways To Develop A Growth-Mindset

You may have heard the phrase “growth mindset” floating around. But what does it really mean? Is it important for small business owners? Growth-minded people know how to constantly create new goals to keep themselves focussed. Whether it’s for growth for your small business or personal growth goals, here are 8 easy ways to develop your own growth mindset. Keep these in mind!

Spring Clean your Website with this Checklist

Spring isn’t just a time for cleaning your house or business. Now is the perfect time to review your website and do some updates! This spring, take time to air out your website. Visitors will appreciate — and reward — a freshly scrubbed, updated site. Superpower your spring cleaning with this checklist of chores and your website will be sure to pass any inspection.

blogPam DowningMarch 3, 2020Larison Mediawebsite, spring, social media marketing, social media, online marketing, blog, communicationComment

3 Things Your Small Business Needs to Prepare for the Spring

Did you know, spring is one of our favorite times of the year? Along with warm weather, Farmer’s markets, and outdoor seating at restaurants help bring a breath of fresh air into their communities and encourage people to venture out of their homes. Here are 3 things you can do to get your business and your customers ready for spring!

Build your Audience

One of the questions we hear often is about how to build your online audience. For some small businesses, this happens easily and for some, it requires more work and intentionality. Here are a few of our top tips for growing your online audience from where it is today!

Bridging the Gap

Let’s be honest: there is a gap that needs closing. Big businesses, online shopping, and quick shipping have changed the way customers approach their shopping experience.

Small businesses are faced with the challenge of survival with fierce competition. How can you give your small business and edge up and try to compete with big businesses like Amazon?

Holiday Marketing Ideas for your Small Business

‘Tis the season! The Holidays are upon us and as a small business, these last weeks of the year can make a big impact! Marketing holidays can be challenging but we’re here to help! Don’t procrastinate, it takes time to come up with your plan. Spend some time thinking through your strategy, make a plan, and execute it.

blogPam DowningNovember 12, 2019Larison Mediaholidays, marketing, social media marketing, online marketing, digital marketing, blogComment

Top digital marketing tips for small businesses

Hi small business owners, it’s us again! Are you looking for some ways to improve your digital marketing efforts? As a small business owner, taking advantage of digital marketing is essential to your growth in today’s internet-driven world. Learn how you harness the power of the digital space with these top tips. Here are 5 quick ways that you can take your marketing game to the next level.

blogPam DowningOctober 25, 2019Larison Mediasocial media marketing, socia, digital marketing, email, small business owner, small businessComment

Perks for your Small Business

In today’s world, social media is essential when it comes to building your small business’ online presence. Here are three perks you can’t miss!

Salon Fall

Your schedule is filling up with back to school haircuts and people scheduling out for the holidays! It’s a great opportunity to stay in communication with your loyal (and new!) clients through your social media platforms!

Success

Do you feel like you’re on a treadmill? You’re running hard towards your goals, but you’re not really getting anywhere. Maybe it’s time to refocus on your goals and define what success really means to you. What does success mean to you? How do you define your personal success? How about success for your small business?

Beyond the Appointment

Salon owners are a special type of entrepreneur. It’s true you’re in the beauty industry. But as you well know, your salon isn’t just a salon. For your clients, It’s a safe place, it’s a relaxation destination, for some, it’s a counseling office! Your business is so much more than beauty services, it’s a connection building, confidence building force to be reckoned with. How do you maintain relationships with your clients that go beyond their appointments?

Creativity

We believe creativity is the biggest variable. At Larison Media, we are a team made up of creatives, but we think you’re creative too! As a small business owner, you’ve created a business from scratch. No matter where you are in your journey, the fact that you’re an entrepreneur is creative in itself.

Hiding in Plain Sight

Small business owners; there is an incredible marketing asset you have right now. They mean oh so much more than a digital ad. They’re so much more important than your website. They’re a group of people that you may never have thought of as an integral part of your small business marketing… until now.

Trust

Trust cannot be purchased, or instantly gained. Trust is earned, and that takes time. Earning trust is not a sprint, it’s a marathon.

Tips to Try- Home Services

Owning a business that specializes in home services means you’ve got a lot going on. Whether your business is construction, plumbing, cleaning, flooring, HVAC, or contracting, you are busy. All the time! And that may mean you may not have a ton of time to devote to your business’ online presence. Here are some tips that can help:

Rock your website

Small businesses need to have a website. Well, unless you’re not interested in growing... you need to have a website.

It’s 2019 and building a website is easier than ever: it won’t bust your budget, your online store (if you have e-commerce) is not restricted to ‘brick and mortar’ business hours, and websites are one of the best forms of free advertising.

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