Your schedule is filling up with back to school haircuts and people scheduling out for the holidays! It’s a great opportunity to stay in communication with your loyal (and new!) clients through your social media platforms!
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Salon owners are a special type of entrepreneur. It’s true you’re in the beauty industry. But as you well know, your salon isn’t just a salon. For your clients, It’s a safe place, it’s a relaxation destination, for some, it’s a counseling office! Your business is so much more than beauty services, it’s a connection building, confidence building force to be reckoned with. How do you maintain relationships with your clients that go beyond their appointments?
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Here’s the bad news: Your schedule may take a hit during the summer month, with many of your clients on vacation, but don’t worry! With the exception of tourism, every single industry takes a hit during the summer months.
Here’s the good news: It’s 2019 and through your social media platforms, you still have regular communication with your clients! Summer is a great time to stay connected.
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A blog offers a permanent platform to communicate with your clients, build out resources (while saving them for reference) and share valuable knowledge from your business experience. It has the potential to be an important part of your salon’s website. Use your blog to share news, event info, and show off as the expert you are. Here are some ideas to get your salon’s blog started:
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If you’re a salon owner and you would love to give more attention to your online platform but your schedule is packed, all day every day, what can you do? We’re here to help. Here are three things you need to be doing:
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