An online presence for your business is crucial. On social media, posts can be shared multiple times just seconds after something is posted. Therefore, a PR nightmare can come out of nowhere. Do you have a crisis management plan if something goes wrong?
Read MoreAs summer weather sets in, our sleeves get shorter and so do our attention spans. While it can be tempting to throw all productivity to the wayside in favor of lake days, convertible drives, and ice cream trips, this list has the tips to keep you on track and working toward your goals.
Read MoreVideo is quickly becoming the most powerful tool to growing your audience online, increasing sales, and growing your brand. Almost all social media platforms have turned to video as the preferred format, and the speed that TikTok has and is rising at is even more proof that video is a huge asset for your business. Social media began as a place to connect and share with friends but has turned into a place users go to be entertained, educated, and inspired.
Read MoreContent planning is the heart of any digital marketing strategy. In a world that is ever-evolving, it is vital to keep up-to-date with current trends while still being able to rely on a few tried-and-true content outlines to make the most out of your digital marketing time. It’s no secret that creative thinking takes up quite a bit of mental bandwidth. So what happens when we run out of that bandwidth and run headfirst into a creative block?
Read MoreIf you’re a small business owner, odds are that 2020 felt like a year of just trying to keep your business afloat. Now that things are starting to open back up and we are preparing for a new, post-covid world, here are some tips to help you make the most of your business’s new normal.
Read MoreTo stay organized and on top of your social media content, it’s always a best practice to sit down prior to the next week and plan out a content schedule for each day that you plan on posting. That way, you’ll be able to set yourself up for success by having a plan in place so each day you can spend your time creating awesome content instead of spending time wondering what you’ll create. As you plan your social media marketing each week, do you ever wonder how much of each category of content you should be posting throughout the week? Many of us do and that’s why the 40/60 rule is something that has helped me when planning content ideas!
Read MoreThere has been a dramatic shift in the presence of online retail and advertising. If you’re a small business owner, you might be feeling the effects of the pandemic and wondering what you can do to stay afloat against big retail companies. Here at Larison Media, we exist to help your business grow to meet the demands of the digital era of advertising and marketing. Here are 5 reasons why you should hire a digital marketing agency in 2021.
Read MoreMany business owners today are looking to social media as a form of communicating with and marketing to potential customers. And one thing is for sure - social media isn’t going anywhere. If you’re looking to step up your social game, there’s only one way to succeed - planning ahead.
Read MoreWe see this slogan so many times when a new year approaches, and many times it’s meant to be a joke, but I’ve recently realized that it doesn’t need to be a new year, new you - it can be a new year, same you and have the same revelation you’re hoping to see within yourself.
Read MoreA successful small business takes hard work and ingenuity. The small business life isn't easy at any time, but after 2020, it can seem even harder. But 2021 is here, and while it’s true that there may be challenges ahead, there is also an abundance of opportunities.
Small business owners; have you ever thought about treating customers like friends? It takes intentionality, just like real friendships. Take a cue from your real-life healthy relationships and apply these concepts to your small business’ customer service. A lot can happen when you shift the way you approach your customers and clients. You know this already though, small business owner. They’re not just numbers or dollar signs, they’re real people. And people matter. Check out our list of ways to reimagine your customer service approach.
Read MoreHello Global Pandemic. Goodbye business as we once knew it. Welcome to 2020. This is a year that’s redefining how many small businesses operate. We find ourselves in a new reality – the world has moved online. Small businesses are in a unique spot, and now is the time to adapt. So, how do you adapt? What’s an easy (and proven) way to increase your revenue? E-Commerce!
Read MoreAre you looking for some ways to improve your digital marketing efforts? As a small business owner, taking advantage of digital marketing is essential to your growth in today’s internet-driven world. Learn how to harness the power of the internet with these top tips.
Read MoreIt’s hard to believe we’re halfway through 2020. What a year it’s been so far! Taking some time to look back on the first half of the year, and looking ahead to how you’ll navigate the second half of the year can help you gain clarity. Being a small business owner right now can be challenging, but we’re here to help! Keep in mind what it would take for your small business to finish the year strong, and focus on that. As a consumer, here are two important items to keep in mind:
Read MoreAt the heart of our journey so far, are our incredible clients. Truly, we exist to help our clients stay relevant in this crazy, fast-changing world. And it certainly has been a crazy, fast-changing world in the last five years. And we are here for it. We are here for you!
Read MoreSummer is the perfect time to freshen up your restaurant’s marketing. Using social media to market your restaurant has never been easier! You have the opportunity to stay regularly engaged with your customers and invite them back to dine with you over and over again. Here are some great ways to stay on top of summer marketing for your restaurant:
Read MoreIf you’re a small business owner, you heard the statistics around failure in the first few years of business. Not very encouraging. Whether you’re in your first few years of business, or you find yourself in the middle of a global pandemic, we have some business survival tips for your small business to survive in tough times. Read on for our top 5 tips:
Read MoreSocial Media is a Conversation. Social Media is Customer Service. Social Media is Advertising. Social Media is Connectedness. -Sarah Beth Rosa
Read MoreWe talk a lot about improvement around here. Improving small businesses, improving our team, improving in our personal lives. But a great way flip those thoughts and realize a new perspective is to think about what NOT to do. Here are some ideas that can help you think about what you should be doing in a new way.
Read MoreTo be creative means that you have the power to create. No matter where you are in your journey, the fact that you’re an entrepreneur is creative in itself. In a recent conversation, we were chatting with someone who used to think that they weren’t a creative person, simply because they weren’t a traditional artist who worked with paints and canvasses. As we dug into the conversation, we processed through all the different ways to be creative.
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