5 Survival Tips for Your Small Business in 2021
If you’re a small business owner, odds are that 2020 felt like a year of just trying to keep your business afloat. Now that things are starting to open back up and we are preparing for a new, post-covid world, here are some tips to help you make the most of your business’s new normal.
1 - Know Your Core Customers
Imagine your perfect customer, what do they look like? How old are they? What are their interests? Knowing your customers and what appeals to them is the first step in growing your business. Did you know? For as little as a dollar per day, you can target Facebook ads to your ideal customer getting your product or service in front of those who love it the most.
2 - Collect and Use Customer Data for a More Personalized Experience
Do you know that list of customer emails or phone numbers that are just sitting around? Now’s the perfect time to use it for your benefit. We’re sure there was a point in time last year where you needed to send out a business update to your customers. Not only is your customer’s data important for timely communication, but it’s also helpful when it comes to a more personalized customer experience. Don’t let your data sit and go to waste! Use it and learn from it!
3 - Do More Business Online
Even as businesses begin to reopen, there’s a large possibility that people will still be cautious about going out in public or just prefer the convenience of being able to shop online. Is your business ready for this new normal? Facebook and E-Commerce websites are awesome resources to be able to connect with your digital customers, as well as the ones that choose to shop in person.
4 - Be Ready to Adapt to Anything
A year ago, nobody expected something like COVID-19 to completely turn the world upside down. In 2020 you learned to expect the unexpected and be ready to adapt to whatever road bumps you come in contact with.
A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.
-Chinese Proverb
5 - Stay on your Customer’s Mind
Studies say that 80% of the US population has social media. That’s why digital marketing is SO important when it comes to staying current in your customer’s mind. Creating a consistent content calendar that shows what you’re planning on posting to social media helps you stay on track with your posts.
We hope some of these tips will help you not just survive but thrive in 2021. Have questions? Send us an email at hello@larisonmedia.com!
by Heidi Pruitt