Working from home - a new necessity during the COVID-19 pandemic

We are living through a significant time with the Coronavirus/COVID-19 impacting our community. We want to express our care for our community and we encourage you during this time to take every precaution to keep your health and safety a priority. With the crisis that all of us are experiencing, most businesses, all schools, and a majority of jobs are taking drastic measures to help our community stop the spread of COVID-19.

Because of this, working and operating small businesses from home has become a solution. Some companies are implementing work from home solutions for their employees. Some small business owners are looking at new ‘work from home’ opportunities for the first time. And while this is not an ideal scenario for anyone... how can you be productive working from home?

Spring Clean your Website with this Checklist

Spring isn’t just a time for cleaning your house or business. Now is the perfect time to review your website and do some updates! This spring, take time to air out your website. Visitors will appreciate — and reward — a freshly scrubbed, updated site. Superpower your spring cleaning with this checklist of chores and your website will be sure to pass any inspection.

blogPam DowningMarch 3, 2020Larison Mediawebsite, spring, social media marketing, social media, online marketing, blog, communicationComment

Build your Audience

One of the questions we hear often is about how to build your online audience. For some small businesses, this happens easily and for some, it requires more work and intentionality. Here are a few of our top tips for growing your online audience from where it is today!

Perks for your Small Business

In today’s world, social media is essential when it comes to building your small business’ online presence. Here are three perks you can’t miss!

Success

Do you feel like you’re on a treadmill? You’re running hard towards your goals, but you’re not really getting anywhere. Maybe it’s time to refocus on your goals and define what success really means to you. What does success mean to you? How do you define your personal success? How about success for your small business?

Beyond the Appointment

Salon owners are a special type of entrepreneur. It’s true you’re in the beauty industry. But as you well know, your salon isn’t just a salon. For your clients, It’s a safe place, it’s a relaxation destination, for some, it’s a counseling office! Your business is so much more than beauty services, it’s a connection building, confidence building force to be reckoned with. How do you maintain relationships with your clients that go beyond their appointments?

Creativity

We believe creativity is the biggest variable. At Larison Media, we are a team made up of creatives, but we think you’re creative too! As a small business owner, you’ve created a business from scratch. No matter where you are in your journey, the fact that you’re an entrepreneur is creative in itself.

Trust

Trust cannot be purchased, or instantly gained. Trust is earned, and that takes time. Earning trust is not a sprint, it’s a marathon.

Rock your website

Small businesses need to have a website. Well, unless you’re not interested in growing... you need to have a website.

It’s 2019 and building a website is easier than ever: it won’t bust your budget, your online store (if you have e-commerce) is not restricted to ‘brick and mortar’ business hours, and websites are one of the best forms of free advertising.

Confidence

Having confidence at the core of who we are as a team is about the approach we take with our work and how we serve our clients. As we’re continually learning, we have the confidence that what we offer our clients is excellent. From our first contact with clients to the initial meeting, on boarding, and the ongoing working relationship, we are confident that the service we offer and the quality of our customized content is something that sets us apart.

blogPam DowningJuly 2, 2019Larison Mediacore values, confidence, team, blog, social media Comment

Strategy

There’s a lot to think through when it comes to your business’ social media pages. Even if it’s not an intricately detailed plan, putting some thought into what you post, how often you post, and why you post is important. Here are three things you can use to build your social media strategy…

blogPam DowningJune 21, 2019Larison Mediablog, strategy, small business owner, small business, social media, marketingComment

Salon Summer

Here’s the bad news: Your schedule may take a hit during the summer month, with many of your clients on vacation, but don’t worry! With the exception of tourism, every single industry takes a hit during the summer months.

Here’s the good news: It’s 2019 and through your social media platforms, you still have regular communication with your clients! Summer is a great time to stay connected.

blogPam DowningJune 14, 2019Larison Mediasalon owner, salon, summer, social media, marketing, online marketing, digital marketing, communityComment

Personality

“My personality is humongous.” -Cardi B

3 Perks of Social Media

In today’s world, social media is so important when it comes to building your small business’ online presence.

Here are three perks you can’t miss:

blogPam DowningMay 20, 2019Larison Mediasocial media, leadership, entrepreneur, facebook, small businessComment

3 Essential Salon Social Media Strategies

If you’re a salon owner and you would love to give more attention to your online platform but your schedule is packed, all day every day, what can you do? We’re here to help. Here are three things you need to be doing:

blogPam DowningMay 16, 2019Larison Mediasocial media, salon, salon owner, small business, entrepreneurComment

Triple Threat

There are three tools figuratively floating around our business creative shop here at Larison Media. These are tools that, when combined, result in exponential growth for your business. Sometimes the definition of each tool gets fuzzy. And so, we’re breaking it down. Introducing what we fondly refer to as: our Triple Threat.

blogPam DowningMay 9, 2019Larison Mediamarketing, advertising, branding, social media, small business ownerComment

Hey Entrepreneurs – We’re Celebrating YOU This Week

At Larison Media, we exist to serve small businesses, so it would be remiss if we didn’t say: We see you, entrepreneurs. You’re hustling, you’re sacrificing, you’re growing. You have that rare combination of vision and passion that makes your business succeed.

blogPam DowningMay 7, 2019Larison Mediaentrepreneur, small business, small business owner, social media, successComment

3 Reasons Why Your Small Business Needs To Hire A Digital Marketing Agency

We find that the first question most people ask when they begin looking into our services is “How does this work?”

In today’s world many companies are choosing to work with outside agencies to save resources, such as money and time, and to get professional help from knowledgeable partners who can help them build a better business.

blogPam DowningMarch 7, 2019Larison Mediasmall business, marketing, online marketing, social mediaComment

Preparing Your Social Media Accounts For Future Employers

How we apply for jobs and hire employees has changed. So much of the hiring process is done online or over the phone. Some companies even hire entirely through Facebook! We love the way that technology has helped shape the business world and we love that businesses are taking advantage of the internet to make hiring an easier process for everyone.

blogPam DowningFebruary 9, 2018Larison Mediasocial media, instagram, facebook, entrepreneur, online marketingComment

3 Things Every Small Business Owner Needs To Know About Online Marketing

Small businesses need to develop a plan with online marketing and make strategic steps to move toward their goals. This includes identifying your target audience – and we suggest being more specific than simply “customers.”

blogPam DowningJuly 22, 2017Larison Mediasocial media, small business, entrepreneur, online marketingComment

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