4 Favorite Tips for Salons

We know businesses in the beauty industry have the potential for astronomical growth when your talent is partnered with the power of social media. Here are a few ways we’ve helped our clients grow their businesses.

Offer solutions

People are constantly googling questions like: “What is the easiest way to curl my hair?” If you post the answers to these questions, with a video or a short tutorial, you’re earning the trust of your online audience by providing education. And, you’re attracting new clients at the same time.

Engage with people

Respond to comments, DMs, and questions as soon as possible. Book appointments as soon as you can. Be available and conversational with your followers and you’ll see their engagement with your social media platforms increase. Establishing trust is key, especially with clients who about to literally put their hair (or nails, or skin, or brows) in your hands.

Run a contest

This type of post can generate a huge return. Running a simple contest asking people to like, share, or comment not only engages many more people than a typical post. It creates excitement and attention to your salon! Another way to tap into this ‘contest mindset’ is to create exclusive deals for followers on social media platforms. The temptation of saving a percentage off their next appointment simply for following you on social media will generate appointments.

Create short videos

Videos are a quick, fun, and easy way to create a post. It piques the interest of your followers and gives them a glimpse into daily life at the salon. People will get to know you and the stylists at your salon in a way that feels more personal. You’ll see a lot more traffic on videos a chance to convert new business if the viewer loves your video content!

At Larison Media, we specialize in salon social media marketing, advertising, and branding. We know salon owners are busy, and we want to help. Together, we will take your business to the next level.